Best And Fairest Software Store

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Best And Fairest Software Store

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Our unbiased reviews and content are supported in part by affiliate partnerships.. Unless your small business consists of running a lemonade stand on the corner of your street, sooner or later you’re going to need to accept credit and debit cards as payment to compete in today’s marketplace.

Customers are increasingly relying on their “plastic” to make purchases, and consequently carrying less cash. ECommerce – something that barely existed twenty years ago – is now a serious competitor to physical retail stores. The more recent advent of smartphones, and the mobile payment features that are being added to them, promise to take this evolution even further by allowing consumers to leave both their plastic and their cash at home. While we’re still a long way away from a truly cashless society, the options for processing credit and debit card payments have increased dramatically in just the past few years, and the set-up costs have come down to the point that even the smallest business can afford to offer this option. While accepting credit cards has traditionally required a hefty investment in card-reading terminals and expensive point-of-sale (POS) systems, today’s credit card processors leverage smartphone technology and cloud-based data storage to provide the same capabilities in a lighter, more affordable, and more mobile package. In 2009, Twitter founder Jack Dorsey introduced (), the first service that allowed merchants to accept credit card payments using their smartphones.

Square included a card reader which, when attached to a smartphone, could read the magnetic strip information on a customer’s credit or debit card. The Square app provided an interface between the card reader and the merchant’s account for tracking transactions. While Square is still the leading player in the field of mobile payments today, it also has a lot more competition. Today’s small business owner has a large variety of providers to choose from. While all offer the same core function (i.e., credit and debit card processing), each provider also offers unique features and options that differentiate it from its’ competitors.